Star Italia
Web

STAR Italia is the Italian branch of Star Group, a Swiss multinational company that offers multilingual services in more than 40 different countries.

Their translation and terminology management software applications are on the cutting edge, and for this reason, they work in close contact with the most important companies on the market. Star Italia entrusted Involucra with the restyling of its website, setting positioning on search engines as its top priority. Involucra’s job started with targeted web writing for SEO, placed within an interactive graphic context to guide the user through the information about the services Star offers.

The illustrators and designers created modern, functional structures in order to stick to the company’s corporate identity. Lastly, we launched the positioning campaign that put the website of Star Italia on the top lists of the leading search engines.