alfa romeo

The Alfa Romeo Brera is a vehicle produced by Alfa Romeo that was first put on the market in December 2005 and replaced the Gtv, first produced in 1995. The Alfa Romeo Brera originated from one of Giugiaro’s prototypes and it was presented at the Geneva Motor Show in 2002. The open, two-seated model (Spider) was presented at the Geneva Motor Show in 2006 receiving an award as “Cabrio of the Year". When the two cars were launched, Isvor Fiat, which took care of company training on behalf of Alfa Romeo and Fiat, wanted to give out some facts relating to the aesthetical and technical characteristics of the cars, pointing out how the competitors differed as it intended to explain their strong points to car dealers.

These websites were first set up for the Italian car concessionaires and then for the European sites. Isvor Fiat asked for a message that was creative and appealing so as to convey the idea that Alfa Brera and the Alfa Spider had innovative designs.

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